Vanessa Cito (CA) // Reach
Biography
Vanessa Marie Rose is a digital media strategist with 18+ years bridging music, brand, and community. She built her foundation in live music doing artist hospitality and production for Canadian festivals like NXNE and CMW before leading social and marketing for artists like Simple Plan, Our Lady Peace, and USS at Coalition Music, where she earned the inaugural CIMA Marketing Award. She founded her agency Reach, delivering award-winning campaigns for clients from LA Times to Animal Crossing, before being handpicked to help build Loblaw Companies’ social media leadership team from the ground up, bringing her entire community team with her to shape the voice behind iconic brands like no name, Shoppers Drug Mart, and No Frills. Now back where she belongs, doing what she’s always done best – building communities, amplifying voices, and making noise that matters.