New Skool Rules Announces 2020 DATES

September 4, 2019

‘As the Netherlands won the Eurovision Songcontest in May of this year, and the city of Rotterdam is hosting the event in 2020, we happily decided to move our dates to May 29th -May 31st’, says Henca Maduro. “We love the fact that the whole world now gets to see how amazing the city of Rotterdam is exactly, so we absolutely have no problems, altering the dates”, continues Maduro.

New Skool Rules, a 3 day urban music conference as well as music festival, will celebrate their 8th edition. They have grown substantially, since the beginning in 2009. New Skool Rules is the largest international urban music conference in the world. Every year we bring the most influential Movers & Shakers in the Music Industry to the Netherlands, to sit on panels and scout the best new producers, songwriters, artists etc. New Skool Rules has proven to be THAT PLACE where the next BIG international star is discovered. In the past New Skool Rules has had the pleasure of providing a platform for several succesfull acts like Nico & Vinz (with the worldhit Am I Wrong), R.City (had a mega hit Locked away feat. Adam Levine), Fais (Huge hit with Afrojack called HEY) and recently saw New Skool Rules Anthem collaborator Nicole Bus score her first number #1 hit record on the Billboard Charts.

In 2020 New Skool Rules will feature even more showcases, panels, workshops, masterclasses but will also have demo listening sessions, auditions and jamsessions. In the week before New Skool Rules there will be 5 major writing camps with more than 200 creatives participating from all over the world. The New Skool Rules festival will feature events all through downtown and will once again throw a crazy boatparty, cruising the Rotterdam Harbour.

In 2019 more than 1800 delegates participated in New Skool Rules and the New Skool Rules Pre -Events and more than 7500 people came out to check out the performances during the 3 days. During the last editions of New Skool Rules we’ve seen, representatives from Def Jam, Atlantic Records, Universal Music, Epic, Motown, Roc Nation, Sony ATV, Spinnin’ Records, Universal Music Publishing, Warner Music, Warner Chappell etc. New Skool Rules 2020 is promising to bring even more and bigger Movers & Shakers. Regular tickets will go on sale sept. 14th, VVVIP tickets are already available directly through the organization. For more info check out the website of mail us

Epitome Entertainment Boardmember Marphen Mijnals represents New Skool Rules at Sound Off Calgary, Canada

February 22, 2019

Over the years New Skool Rules has been invited to attend a lot of other music conferences to sit in panels and scout for talent for the upcoming edition for New Skool Rules. We’ve been at Tallin Music Week (Estonia)3 times, Northern Power Summit, Canadian Music Week (2 times), Break Out West (2 Times) in Canada, Nova Scotia Music Week (2 times) in Canada, Northern Touch Festival in Canada), Eurosonic (3 times), Live at Heart (Sweden). This time we’re being represented by our Boardmember Marphen Mijnals who will attend and scout at Sound Off Calgary. We’re super excited to see what talent he finds. Ofcourse he will also be networking!

More News About Grammy Award winning producer Needlz

February 20, 2019

Talking about Needlz, he also signed Exchange winner and 2 x New Skool Rules performer Nicole Bus (Dutch) to Roc Nation recently, while putting together most of her album over a span of 4 years. Nicole Bus and Needlz met, when Epitome Entertainment (the company who produces New Skool Rules amongst other projects) held auditions and picked talented creatives to be part of the anthem song for New Skool Rules 2015. Part of the prize was to be flown out to Atlanta to work with Grammy Award winning producer Needlz. So not only has Nicole been part of the Anthem, we were able to contribute to changing her live. Dope to see what can happen, when people participate in New Skool Rules.

New Skool Rules did Grammy Week 2019 in LA

February 20, 2019

The last 4 years, New Skool Rules has attended grammy week in LA. It’s always good to connect with Alumni panelmembers and maybe even more importantly to find new fresh ones. We did both!!! Can’t wait to share who will be returning to New Skool Rules. New Skool Rules 2019 will be from the 17th till the 19th of May 2019 and will return to Rotterdam.

The New Skool Rules anthem will be released on 6 April on all streaming platforms

March 31, 2018

We’re super proud to announce this year’s New Skool Rules anthem and Exchange group artists!

New Skool Rules is organized by the Epitome Entertainment foundation and each year we organize an artist Exchange program connected to the conference and festival. This year’s 6th edition of the Exchange program involved four rounds of auditions and some tough selection processes. Eventually, we selected six talented artists: one producer, four singers, and one rapper. The winning artists got to work with industry experts while writing, producing, and recording the New Skool Rules anthem, which will be performed at the opening of New Skool Rules 2018 on Friday, May 18th at 17.30 hrs.

Working with this year’s talented and diverse group of Exchange winners was Prynce Tha Writer, an Atlanta, Georgia-based songwriter and engineer, and Troy Taylor, Grammy-award winning songwriter and producer (Trey Songz) who created the beat and coached the team through the process.

The impressive group of artists that put together the 2018 New Skool Rules anthem are:


  • Sam Ouwehand: A producer and writer from Delft, Sam finds his creative calling in multilayered productions. He worked hard with the group to craft the sounds and story you’ll hear in “I Still”.
  • Bernice Christine: A Dutch singer with a light, breezy vibe and a jazzy edge that’s well-suited to the pop music she creates, Bernice has a poetic songwriting voice and brings a bright energy to her music and to the anthem.
  • FABZ Pi: Hailing from Ethiopia, FABZ Pi developed his deep love for music after moving to the Netherlands at age 16. He has been very active in the Rotterdam music scene with multiple, cross-discipline collectives while working on his own, energetic mix of old- and new-school rap. 
  • Angel D’Amor: Born in Portugal to Cape Verdean parents, Angel immigrated to the Netherlands at a young age to grow up in Rotterdam. With Angel, Cape Verdean world music, pop and soul come together in multiple languages and emotional performances.
  • Pim Bossink: A singer-songwriter from the south of the Netherlands, Pim usually makes pop music with an R&B edge. Now living in Rotterdam and studying at Codarts, he is focusing on honing his skills, especially with more commercial pop music.
  • Dasilvian Bruce: Amsterdam-based Dasilvian mixes multiple genres to arrive at a particular sound and voice all his own. A strong believer in the power of music and musicians as role models, he strives to positively touch others with his own work.


Get ready – the New Skool Rules 2018 anthem drops on April 6th on all streaming platforms!


New Skool Rules is pleased to present Breakout West as a partner

March 16, 2018

We are happy to announce that BreakOut West will join New Skool Rules in 2018 as a partner. BreakOut West works with the Western Canadian Music Alliance to promote and support artists and music across all genres from Western Canada. In 2017, New Skool Rules representatives flew out to experience BreakOut West’s conference and festival and scout talent that will be performing this year in Rotterdam. This fall, BreakOut West will be held in Kelowna, British Columbia from October 10th to the 14th.


At New Skool Rules 2018, BreakOut West will present their showcase event on Sunday, May 20th from 22.00 hrs – 23.30 hrs in BIRD Rotterdam.