CL (US) // Digiwaxx
Corey “CL” Llewellyn is a seasoned marketing professional with a rich background in music and technology. He kickstarted his career at Sony Music, working for Cory Rooney and Mariah Carey, and later joined the newly formed Cornerstone Promotion. During his time there, he played a pivotal role in establishing the 1200 Squad, The Cornerstone Mixtape, and the Fader Magazine. He then worked with Sylvia Rhone and Elektra records, where he headed the Rap Promotion Department and created innovative marketing strategies for artists like Fabolous and Missy Elliot, among others.
After his stints at Elektra and Warner Music Group, CL pursued his true passion at Digiwaxx Media. He founded the first Digital Record Pool and Music/Tech Marketing Agency, which bridged the gap between the music and tech industries. The company went on to partner with renowned brands like Microsoft, Nike, Puma, Monster, and Beats By Dre, among others.
As an innovator, CL’s curiosity for emerging trends led him to immerse himself in blockchain technology. Drawing on his expertise, he developed new platforms and services utilizing Web 3 technology to help artists distribute their music via the blockchain, engage in community monetization, and retain their intellectual property.
Today, CL continues to push the boundaries of music and technology by combining his deep industry knowledge with cutting-edge innovations.