Adesegun Adeosun (UK) // Co-Founder Afro Nation
Biography
Dr Adesegun “SMADE” Adeosun Jr. is one of the most influential cultural
entrepreneurs of his generation and a pioneer of the global Afrobeats movement.
He is the Co-Founder of Afro Nation, the largest Afrobeats festival in the world, and
the Founder of SMADE Entertainment Group, a company that has shaped the sound,
stages, and global visibility of African music for more than twenty years.
Widely recognised as a cultural architect, Dr Adesegun has built the modern
Afrobeats ecosystem, a global industry now valued in the billions and expanding
across music, live entertainment, tourism, and culture. He created the blueprint for
African live experiences in the diaspora and has produced stages that helped launch
global careers, strengthened cultural identity, and connected millions of African and
diaspora youth.
Born in Nigeria and based in the United Kingdom, he works at the intersection of entertainment, cultural
diplomacy, and economic development. His mission is to amplify African excellence worldwide through live
events, tourism, storytelling, and strategic partnerships that build long-term creative infrastructure across the
continent and beyond.
LEGAC Y & IMP ACT
1000+ events produced across fifteen countries
Over nine hundred artists booked
More than one million live attendees across three continents
A global community of more than one point five million followers
A pioneer in the rise and international expansion of Afrobeats
Trusted by governments, tourism boards, and cultural institutions across Africa and the diaspora.
AREAS OF FOCUS
Creative economy development across Africa and the diaspora
Cultural diplomacy and nation branding
Large scale event production and tourism growth
T alent development and pathways for emerging creatives
Strategic partnerships with governments, global brands, and cultural instit