On the road to …New Skool Rules presents: Troy Taylor (US)

February 11, 2018

On Feb.12th New Skool Rules and Epitome Entertainment go back on the road. Producers, writers, artists, managers and other people that are, or want to be, in the music industry  get to meet up with one of our New Skool Rules panelmembers. This time we take Grammy award winning (vocal) producer Troy Taylor once again on the Road with us.

Troy Taylor who won his Grammy for Boyz II Men, has been an extremely important force in R&B music in the last 3 decades. Not only did he discover and develop Trey Songz, he created hits for B2K, K.Michelle, Dru Hill and more recently for Kevin Ross and Elijah Blake.

Troy Taylor, loves sharing his knowledge and he will do exactly that, during his tour. Feb.12th Abbey Road institute Paris will be the first stop on this tour. Troy will do an invite open masterclass for the Abbey Road Institute students, as well as an Open Masterclass for interested people in Paris. The tour continues in Rotterdam on Feb.13th as Troy meets up with Dutch Talent who will be crafting the New Skool Rules 2018 anthem in conjunction with Troy and Prynce tha Writer.

The writingcamp for the anthem continues on Wednesday Feb.14th, while Troy also teaches a masterclass at Codarts (Conservatory of Rotterdam) in the morning and a masterclass at Conservatory of Haarlem in the late afternoon.

Thursday May 15th New Skool Rules and Troy will travel to Valencia (Spain) to share their knowledge with the students of Berklee College. Last but not least, as Troy rounds off the writing camp on May 17th, he will also be the guest speaker at Epitome Entertainment’s Industry Night. Troy will be addressing how to combine creativity with business skills.

The New Skool Rules anthem will be released on 6 April on all streaming platforms

March 31, 2018

We’re super proud to announce this year’s New Skool Rules anthem and Exchange group artists!

New Skool Rules is organized by the Epitome Entertainment foundation and each year we organize an artist Exchange program connected to the conference and festival. This year’s 6th edition of the Exchange program involved four rounds of auditions and some tough selection processes. Eventually, we selected six talented artists: one producer, four singers, and one rapper. The winning artists got to work with industry experts while writing, producing, and recording the New Skool Rules anthem, which will be performed at the opening of New Skool Rules 2018 on Friday, May 18th at 17.30 hrs.

Working with this year’s talented and diverse group of Exchange winners was Prynce Tha Writer, an Atlanta, Georgia-based songwriter and engineer, and Troy Taylor, Grammy-award winning songwriter and producer (Trey Songz) who created the beat and coached the team through the process.

The impressive group of artists that put together the 2018 New Skool Rules anthem are:


  • Sam Ouwehand: A producer and writer from Delft, Sam finds his creative calling in multilayered productions. He worked hard with the group to craft the sounds and story you’ll hear in “I Still”.
  • Bernice Christine: A Dutch singer with a light, breezy vibe and a jazzy edge that’s well-suited to the pop music she creates, Bernice has a poetic songwriting voice and brings a bright energy to her music and to the anthem.
  • FABZ Pi: Hailing from Ethiopia, FABZ Pi developed his deep love for music after moving to the Netherlands at age 16. He has been very active in the Rotterdam music scene with multiple, cross-discipline collectives while working on his own, energetic mix of old- and new-school rap. 
  • Angel D’Amor: Born in Portugal to Cape Verdean parents, Angel immigrated to the Netherlands at a young age to grow up in Rotterdam. With Angel, Cape Verdean world music, pop and soul come together in multiple languages and emotional performances.
  • Pim Bossink: A singer-songwriter from the south of the Netherlands, Pim usually makes pop music with an R&B edge. Now living in Rotterdam and studying at Codarts, he is focusing on honing his skills, especially with more commercial pop music.
  • Dasilvian Bruce: Amsterdam-based Dasilvian mixes multiple genres to arrive at a particular sound and voice all his own. A strong believer in the power of music and musicians as role models, he strives to positively touch others with his own work.


Get ready – the New Skool Rules 2018 anthem drops on April 6th on all streaming platforms!


New Skool Rules is pleased to present Breakout West as a partner

March 16, 2018

We are happy to announce that BreakOut West will join New Skool Rules in 2018 as a partner. BreakOut West works with the Western Canadian Music Alliance to promote and support artists and music across all genres from Western Canada. In 2017, New Skool Rules representatives flew out to experience BreakOut West’s conference and festival and scout talent that will be performing this year in Rotterdam. This fall, BreakOut West will be held in Kelowna, British Columbia from October 10th to the 14th.


At New Skool Rules 2018, BreakOut West will present their showcase event on Sunday, May 20th from 22.00 hrs – 23.30 hrs in BIRD Rotterdam.

New Skool Rules is pleased to present Northern Touch Festival as a partner

March 13, 2018

New Skool Rules is pleased to present Northern Touch Festival from Winnipeg, Canada as a partner for this year’s 2018 edition! With the same foundational goals of increasing visibility, providing education and facilitating connections for urban and hip hop music, this partnership feels natural to us and rooted in the same good vibes that define the new skool scene. Organizers from Northern Touch have attended the last two editions of New Skool Rules, booking talent from last year for their own festival. This summer, a New Skool Rules representative will head to Canada to scout talent at the Northern Touch Festival, held in Winnipeg, Manitoba, on June 29th – July 1st, 2018.


At New Skool Rules 2018 you can enjoy the Northern Touch Festival showcase stage, highlighting affiliated artists on Saturday, May 19th, 18:30 – 20:00 hrs.


March 7, 2018

After a successful fifth edition in 2017, New Skool Rules is back! In 2018 there will be even more opportunities for you to take their music career to the next level. Held on May 18th-20th in Rotterdam, the Netherlands, New Skool Rules is the largest urban music conference and festival internationally. Emerging talent and seasoned professionals are brought together for three days of intense music, learning, networking, and business opportunities. The initial schedule is already packed – check it out now for Friday, Saturday, and Sunday.

Last year, the conference welcomed more than 1,000 delegates from over 20 countries for panels, workshops, demo-listening sessions, and masterclasses. This year, New Skool Rules continues its tradition of bringing you key players from the music industry to share their years of experience and lessons learned with delegates by featuring speakers across the industry like Grammy-nominated songwriter and SVP of A&R Director of Creative Sterling Simms (Universal Publishing), Grammy Award-winning producer/songwriters Chris Henderson and Troy Taylor (Trey Songz), and General Manager of Warner/Chappell (CA) Vivian Barclay. Delegates will attend high quality events from panels like “How to Play the Streaming Game” and “Music Placement: TV, Films, Games, and Commercials” to masterclasses on production by Needlz (Grammy Award-winning producer, US) to workshops on legal basics with top entertainment lawyer Bob Celestin (RAC Law Firm).

In 2017, more than 4,000 festival visitors enjoyed showcase performances and jam sessions across the city. Performers range from seasoned professionals including DJ Trauma (US) and  Joe Flizzow (MY) to fresh showcase acts like Lady Sanity (UK), Jamie Joseph (UK), and EtheMadAssassin (US). This year the New Skool Rules Festival expands to include more venues to highlight an even larger crew of international artists and performers.

Check out the growing list of performers and speakers on the New Skool Rules website.

Are you looking to explore the vibrant international New Skool scene while meeting and connecting with performers, professionals, and other industry influencers, all in an environment geared towards fresh sounds and solid connections? Find conference and festival tickets, schedule updates and news at For VVIP passes, contact


New Skool Rules 2018: Real people meeting in Real life making Real connections.

6th Edition of New Skool Rules May 18th till the 20th 2018

January 12, 2018

New Skool Rules celebrates this sith edition after a succesfull 5th edition in 2017, where over a 1000 people attended the music conference part of New Skool Rules and more than 4000 visitors enjoyed the New Skool Rules Festival. New Skool Rules aims to create a platform for SHARING AND GAINING KNOWLEDGE, NETWORKING, DOING BUSINESS AND HAVING FUN!!! New Skool Rules has been very successfull in bringing out the Music Industry’s Movers & Shakers as speakers for the different panels, workshops and masterclasses.

Representatives of Warner Music, Allhiphop, MTV, Roc Nation FunX, Topnotch, Radio 538, Universal Music Group, Def Jam, Sony Music, Atlantic Records, EPIC, Island, Interscope, RCA, Sony/ATV, Talpa Publishing, Universal Music Publishing Group and others have graced stages to share their knowledge during the panels, workshops, masterclasses and demo-listening sessions.

New Skool Rules always makes sure the top performers in the different markets showcase their talent from legends like MC Shan and Fredro Starr (Onyx) to LMFAO and Bishop Lamont but also extremely known artists from Asia like Joe Flizzow, SonaOne & Mizz Nina have graced the New Skool Rules stages. The festival part also features tomorrow’s superstars before they blow up like R. City (Locked Away feat. Adam Levine), Nico & Vinz (Am I wrong) and Fais (Hey feat. Afrojack).

In 2018 New Skool Rules is celebrating their 6th edition. This means more showcases, exclusive events and even more Industry Heavy Weights. New Skool Rules will feature an outside stage and will have the festival in more diverse venues than ever. The audience will get a taste of GREAT international music from all over the world; New Skool Rules 2017 drew people from 27 countries to Rotterdam to experience this amazing event.

Besides the outside stage you can find New Skool Rules events in the Bilderberg Hotel, Jazzpodium Bird, de Unie and many other interesting locations in Rotterdam, the Netherlands.

Come celebrate this sixth edition with New Skool Rules, as a delegate, performer or audience member. There are many interactive events where up and coming talent can show their talents and impress all the interesting Movers & Shakers as well.

New Skool Rules will take place from May 18th till May 20th in Rotterdam. Conference tickets are on sale now! For prices and updated schedules for the conference and the festival check the website. for VVVIP packages contact the office through