Yusuf Muhammad / A3C (US)

Yusuf Muhammad / A3C (US)


Currently Artist Relations & manager for OneMusicFest as well as recently Program Director for A3C (All 3 Coasts) Festival & Conference in ATL, GA and in addition apart of artist management teams for international recording artist Jidenna (Wondaland/Fear&Fancy) and King Combs (Bad Boy/Sean “Diddy” Combs).

Over the past 10 years, Yusuf has curated and been apart of many memorable events in markets both nationally (Philly, ATL, NYC, Las Vegas, LA, etc) & internationally. In Philadelphia Yusuf worked as an independent promoter/marketing/talent buyer with Live Nation, AEG Live, Red Bull, Heineken & more. In addition to either booking, artist relations or stage managing for a number of festivals such as Art of Cool, Afropunk, One Music Fest, The Roots Picnic, Rolling Loud and more.

In Atlanta as head of programming for A3C Festival & Conference, Yusuf and his team, created line ups that added to A3C continuing to be considered one of the most important hip-hop events every year. In Las Vegas within a year of residing there, Yusuf booked, managed and co-created JAMFest which featured local acts alongside national headlining talent. Outside of music, after being invited to and speaking at the United Nations in 2014, he now regularly speaks about event coordinating and the “wins, losses & lessons” of show and festival booking at conferences, schools and more all over the US, Canada and most recently Europe.

As of 2020, Yusuf is continuing to consult on projects in the artist management, creative programming/marketing field, with the goal being to bridg

All sessions

How to build a music brand?

  • 30 May, 2020
  • 7:00pm - 8:00pm