Lorenza ‘Big Lo’ Lennon (US)

Lorenza ‘Big Lo’ Lennon (US)


Big Lo Entertainment was founded by Lorenza Lennon, Jr. , an executive with more than 18 years experience in the music industry. Big Lo Entertainment was born out of Lorenza’s passion for music and is committed to redefining Artist Development.
Big Lo Entertainment specializes in Artist Management, Coaching & Consulting, Music Marketing (including Internet and Social Media Development), Music Supervision, and Talent Booking.
Lorenza’s 18 years of experience have afforded him a unique perspective on this ever-changing industry. As an executive of Independent and National signed artist/writers and producers for more than 18 years, Lorenza “Big Lo” was fortunate to have dealt with and connected to just about every conceivable segment of the industry. He has spent years building and nurturing an extensive and invaluable network of artists, artist managers, agents, publicists, label execs, producers, etc. During his time there, he has worked with every major recording label in the music industry.
Since forming Big Lo Entertainment, Big Lo continues to explore new horizons. He has managed artists and traveled around the world to speak and teach the business of the music industry. He has immersed himself in the world of Web Marketing and Social Networking, helping to develop websites and marketing plans for several clients. He has worked in Music Supervision, placing songs in film and other media. He has also placed songs on almost every major artist in the music industry. He has extensive relationships with all major record labels and major publishers.
Big Lo Entertainment is built on the belief that the future of the music industry begins and ends with one very important thing – artist development. The company is committed to helping artists further their careers and to help bring a resurgence to this once thriving industry

All sessions

The relationship between creative and manager….

  • 7 October, 2022
  • 1:30pm - 2:30pm

Management in 2022: Managers share their experiences

  • 9 October, 2022
  • 3:15pm - 4:30pm
  • VSB Fonds Hall (Slash Gallery)

Music Placement: TV, Film, games and commercials, other genres

  • 8 October, 2022
  • 2:45pm - 3:45pm
  • Gemeente Rotterdam Hall (WORM)