Vanessa Cito develops customized social marketing plans and strategy for musicians and brands across multiple online platforms.
With over 13 years of experience in the music business, Vanessa built her career in Hospitality, Branding, and Social Media starting her career working for festivals like
NXNE, CMW, and Indie Week, which took her to Ireland to produce the European side of the Indie Week festival during the 2013 season.
She joined The Marketing Store team in 2010 working with clients such as Nissan, Infiniti, and McDonalds on branding, CRM, and localized opportunities for growth. In addition to her work in Marketing, Vanessa co-founded both show promotion collectives Big Things Productions and People Put Out Productions active from 2012-2016. She also acted as the booker at The Rivoli in Toronto during 2012-2014.
Vanessa joined the Coalition Music management team in July 2013 to create, curate content for, provide educational tools, and report on digital marketing strategies for Coalition Music’s roster of artists (past and present) as well as their TEMPO Charity and Canada’s Music Incubator.
Noticing a void in assistance for independent artists, Vanessa recently stepped down in her position of 5 years in music management as head of Digital Strategy for Coalition Music to start her new Digital Services Agency, Reach.